Katie Lark

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Top Stories by Katie Lark

This year's presidential campaign taught us a lot about marketing. Mostly that the youth demographic plays one of the largest roles in choosing a candidate and that technology and digital marketing is the most important way to to reach them. It's no secret email marketing played an important role in the president's gain over Romney. The question is how can businesses adapt these tactics into their current digital marketing strategies? With the holiday season in full gear, small businesses are doing what they can to take advantage of the giving spirit—implementing strategic marketing campaigns with the hope of seeing big results—what the holidays are about for businesses. Know your most important target audiences Spend your money where it counts. During the presidential election, candidates spent most of their time campaigning in states like Ohio and Florida, in stat... (more)

Leave GoDaddy Behind with VPS Hosting Plans

How valuable is the uptime for an Internet business? Plenty valuable, especially in the wake of the September server outage at web hosting firm GoDaddy, which affected a multitude of customers. GoDaddy is the Internet's largest registrar, hosting millions of websites on its servers. At the time of the outage, rumors were strong that someone had hacked the GoDaddy servers. According to TechNewsWorld, a Twitter user named @AnonymousOwn3r tried to claim responsibility for bringing down the servers at GoDaddy. But GoDaddy later announced that its downtime loss wasn't the work of an ... (more)

Wage Your Bets: Will Online Poker Return to U.S.?

It was Friday, April 15, 2011, when the United States Department of Justice unsealed an indictment against the three largest online poker websites in the country. Full Tilt Poker, PokerStars and Absolute Poker were shut down that day, effectively ending the online poker industry and freezing all funds players had deposited or won, ESPN reports. A settlement was reached between all the parties in July 2012 when Poker Stars bought out Full Tilt and surrendered $547 million to the federal government. Poker remains a prominent form of entertainment on TV. Fans who sign up with Comcas... (more)

How Live Sports are Moving Online

It might be the last fighting chance for cable and satellite television. While streaming services like Netflix, Amazon and Hulu continue to gain momentum with TV shows and movies, live sports are still at home on traditional television. But don't expect it to last for very long. Networks and sports leagues are teaming up to shift the balance of power from broadcast to the web. It only exists in small pockets today, but if you know where to look, there's almost nothing you can't find online. Free* Services The word "free" carries an asterisk because the access to these services is ... (more)