This year's presidential campaign taught us a lot about marketing. Mostly
that the youth demographic plays one of the largest roles in choosing a
candidate and that technology and digital marketing is the most important way
to to reach them. It's no secret email marketing played an important role in
the president's gain over Romney. The question is how can businesses adapt
these tactics into their current digital marketing strategies?
With the holiday season in full gear, small businesses are doing what they
can to take advantage of the giving spirit—implementing strategic marketing
campaigns with the hope of seeing big results—what the holidays are about
for businesses.
Know your most important target audiences
Spend your money where it counts. During the presidential election,
candidates spent most of their time campaigning in states like Ohio and
Florida, in stat... (more)
How valuable is the uptime for an Internet business? Plenty valuable,
especially in the wake of the September server outage at web hosting firm
GoDaddy, which affected a multitude of customers.
GoDaddy is the Internet's largest registrar, hosting millions of websites on
its servers. At the time of the outage, rumors were strong that someone had
hacked the GoDaddy servers. According to TechNewsWorld, a Twitter user named
@AnonymousOwn3r tried to claim responsibility for bringing down the servers
at GoDaddy.
But GoDaddy later announced that its downtime loss wasn't the work of an ... (more)
It was Friday, April 15, 2011, when the United States Department of Justice
unsealed an indictment against the three largest online poker websites in the
country. Full Tilt Poker, PokerStars and Absolute Poker were shut down that
day, effectively ending the online poker industry and freezing all funds
players had deposited or won, ESPN reports. A settlement was reached between
all the parties in July 2012 when Poker Stars bought out Full Tilt and
surrendered $547 million to the federal government. Poker remains a prominent
form of entertainment on TV. Fans who sign up with Comcas... (more)
Sara Bird is a computer programmer working on her PhD in robotics. She loves talking about Higgs Boson, reading New Scientist and is getting tired of her thesis but is glad it is nearly done.
Tom Flynn
Patrick Pushor
Bob Evans
Alex Henthorn-Iwane
